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Exercise 2: Stoke the Fire

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Now that you’ve got a clear memory of the past, it’s time to stoke the fire again, or restate our purpose. The people in this meeting are here because they’ve invested a significant amount of their time, energy, creativity, and input to make this company what it is. Take some time to remind ourselves why we’re here, why we want to stay here, and who we’re passionate about being.

What you leave this session with: Reminding and restating our purpose, along with action items that would help us walk the walk. What’s worth investing in our company? What keeps us investing in our company?

Some example questions:

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What’s the best work we did in the past year collectively?
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What’s the best work that you personally did this past year?
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Why do you love working here? What does this job bring to your life?
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What type of problems (client or otherwise) are we passionate about solving? Why?
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Who are our most beloved clients at the moment - what makes them beloved?